4000 Brand-Visit Audiences in LiveRamp

We are delighted to announce that LiveRamp has partnered with LOTaDATA to showcase our geospatial intelligence and our premium catalog of 4000 multi-location brand-visit audience segments for the Q4 holiday season.

LOTaDATA provides accurate geo insights and audience segments based on the real-world behaviors of people. Our knowledge graph captures place visits, brand affinity, inferred geo-behavioral patterns, & hyperlocal demographics, with the highest attention to privacy & data protection. Our prepackaged premium audience segments can be accessed through the LiveRamp Data Store for the top 4000 multi-location brands. The segments can be filtered to target a single brand located in a city, zip code or block group, or an entire brand at a nationwide scale.

Massive Scale

As one of the largest data processors for privacy-compliant mobile location insights, LOTaDATA provides premium audiences from footfall visits to +4000 multi-location brands across 1300 cities in 60 countries. You can select any of our brand insights through the LiveRamp data store.

Accurate & Precise

Our visit inferences are based on accurate and precise geolocation data signals. We mandate that our input mobile data from SDKs must include GPS horizontal accuracy of at least 20 meters, as measured directly by the mobile device. We only use data signals with at least 5 decimal precision which translates to 3 feet or better.

Visit Methodology

On a monthly basis, we scan +6 million POI which translates to over 4000 multi-location brands to produce in-depth insights about footfall visits. Our brand-visit insights include a detailed breakdown by day of the week and by the hour of the day, for individual brands as well as for category-based cohorts. Our input data stream consists of trillions of mobile GPS signals every month. These data signals are analyzed by our machine learning platform to produce modeled geo-behavioral audiences with a brand affinity for the top 4000 multi-location brands. We only collect SDK data points at "significant moments" when we see a "state change worth tracking". Our philosophy is to minimize data pull from mobile apps while maintaining accuracy and privacy. 

LiveRamp + LOTaDATA

Data Store

LOTaDATA's premium geo-segments can be requested through LiveRamp. By partnering with LiveRamp to publish our geo-segments, we've ensured frictionless access to super-accurate audience data based on verified visits to places across many different categories, including but not limited to:

  • Auto Dealerships
  • Auto Service Centers
  • Department Stores
  • Big Box Retailers
  • Fast Food & QSRs
  • Fuel Service Stations
  • Convenience Stores
  • Fitness, Sports, Outdoors
  • Pharmacies & Medical Centers
  • Home Improvement Stores
  • Travel & Hospitality
  • Grocery Stores
  • Pet Supplies
  • Events & Festivals
  • Conference & Tradeshows
  • Amusement & Theme Parks
  • Movie Theaters

LOTaDATA's premium geo-segments can be the key differentiator to help you to engage high-value consumers and win more business this holiday season.

International & US

We supply prepackaged brand-visit audience segments for top brands in the US, through the LiveRamp data store. We can also provide brand visits for Canada, Mexico, Brazil, Japan, South Korea, Australia, Singapore, Thailand, UAE, and other countries, based on your data needs and use cases.

Custom Segments

Constructing custom geo-segments to order is our specialty. You can draw shapes, polygons, or geofence areas on the map and provide us with the geojson definition for creating a geo-segment based on visits to your custom shapes. You also can set your own parameters for date-range, visit duration, visit frequency, origin-destination, dispersion, and event venue to filter geo-segments down to your specific requirements.

Act Now

Seize the moment with premium geo-segments from LOTaDATA to reach the right audience. Reach out at david@lotadata.com to schedule a call with me or just find us in the LiveRamp data store.

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